If you’re thinking of planning a webinar, here are a few things to consider:
Concentrate on Event Marketing
- Base marketing decisions on the relationship with audience members and the quality of campaign lists.
- Generally, expect between 1/4% to 2% register, meaning 1 to 8 people will register for every 400 contacted.
- Of the registrants, approximately 75% of registrants show for fee-based events and 40-50% for free events, so plan for that with follow-up contact with attendees and non-attendees.
Registration Process – Keep registration concise and simple. Save the giveaways for attendees to the webinar rather than offering whitepapers or giveaways ahead of time
Send out additional email campaigns and login reminders – We recommend calling participants of events with paying attendees to ensure they are prepared
Determine the audio requirements – Be aware of entry and exit tones and name announcements – shut them off by contacting the service provider.
Determine type of interaction desired with audience – Always avoid silence, read questions and answers, discuss polling results and move on in less than 20 seconds
- Determine if you would like a rotating slide set – 3-7 slides that rotate every 10-12 seconds prior to the start of the conference
- Slides can incorporate an overview of the company, client list, agenda, meeting objectives, bios and/or headshot of presenters.
- Stay away from scripts
- Have a moderator and 1-2 speakers
- Consider ice breakers or light hearted material to supplement the content
- Much of this is determined by the demographics and the nature of the event.
Prepare the event introduction – Keep the bios short—just a few bullets
Prepare Question Management Strategy – Have a few prepared to jumpstart the audience
Complete a prep session and dry run of the event with the presenters – Always remember that your temperament determines your audience’s mood. Remember this if something goes wrong. Keep a smile on your face until you hang up.
Determine if you would like the event to be recorded – Do not start the recording until just before the conference begins.
Day of the Event – Use headsets and avoid speaker phones
Here is a link to a really cool e-kit, “Planning a Successful Webinar”, which gives you step-by-step instructions.