A successful webinar means getting people to attend. Most of you will have an existing email list that you can market to and, make no mistake, that has to be your main method for attracting registrants. However, here are a couple of additional and inexpensive ideas that can expand your marketing reach.
- It’s a good idea to approach potential partners and affiliates and ask them to market to their lists as well. You can share exposure and leads for mutual benefit. “Spread that email net”
- You’ll also want to promote your event via Twitter feeds, industry blogs and specific LinkedIn Groups with a link to your registration page.
- You may also want to consider Pay-per-click advertising. For as little as $7/day you can create a compelling ad and link it to your registration page.
And finally, there are a number of web sites with online calendars that allow you to post and promote your webinars for free. They include:
Google them – there may be more by now.