Ever exerted so much effort in marketing a webinar and still not reach the target number of registrants? If you answered yes, you may have overdone your registration page, marketed in a way that might have put off potential registrants, or overlooked some of the webinar registration page best...

Did you know that roughly 61% of companies use webinars to promote their brands? While this competition poses an obvious challenge in making your brand stand out, it is certainly not a hindrance. First off, there are several factors you must take into consideration like the topic, speakers,...

If you are a beginner in hosting webinars, or if you have had previous, yet unsuccessful experiences, this guide will take you through promising steps on how to prepare for an effective webinar: Create a specific agenda. Content-wise, settling on a general topic is the most disastrous idea...

It's important when planning a webinar to establish realistic timetables and promote your live event five to 20 days in advance. The shorter the promotion time, the less flexibility you have in affecting audience size. A five- to seven-day window is fine if you offer Web seminars frequently. A...

Webinars present an opportunity to begin a dialogue between sales staff and the incoming leads before the event ever takes place. Thus, sales must define for the team how to route leads to the appropriate representative or sales group as early on in the registration process as possible.  Alignment...

  If you’re thinking of planning a webinar, here are a few things to consider:   Concentrate on Event Marketing Base marketing decisions on the relationship with audience members and the quality of campaign lists. Generally, expect between 1/4% to 2% register, meaning 1...

As you may already know, webinars can be designed to accomplish a diverse set of marketing objectives. In order to build a successful webinar program of big and impactful events (with a series of events and recordings) for your organization, you must first understand the most common pitfalls. ...

Promotional timing for webinars is quite different than what would normally be done for an in-person event. The primary method for marketing webinars is email. You will need to send a minimum of 2-3 emails to be successful.  To learn more, view the "Promotional Timing for Webinars" video.

Once you have planned your webinar and have defined the registration process it’s time to think about how you are going to engage your audience.  Asking polling questions is one way you can do that.  Polling is useful because it can help you qualify your audience and help to define your best...

Now that you have completed the basic preparations needed to host a webinar, you need to find your audience.  Start by asking yourself, “Who wants to hear what I have to say?” or “who wants to buy the product I’m selling or the service I’m pitching?”  This seems simple enough, but it...