Webinar email invitations are used by many webinar hosts, marketers, and companies as a promotional strategy with a single goal, which is to drive webinar registrations. This strategy is very critical to the success of a webinar, as studies proved that 70%-76% of webinar registrations are actually...

I wanted to share with you a couple of  suggestions on how to make your webinar invitation more compelling and provide a desire for a prospect to actually take action and register for the event. The email invitation is obviously very critical to maximizing webinar attendance. The headline needs...

A successful webinar means getting people to attend. Most of you will have an existing email list that you can market to and, make no mistake,  that has to be your main method for attracting registrants. However, here are a couple of additional and inexpensive ideas that can expand your marketing...

Who you market to, and how,  is the most important element in the webinar process. You have 2 main marketing options (1) email, and (2) social media. Obviously, to market via email you need a list of prospects – with email addresses. You can build it yourself or there are hundreds of list...

Here’s a sample webinar marketing plan.  Every organization and webinar will have a slightly different plan, but this is a pretty good template to start with. Webinar Summary and Goals: The ABC’s of Webinars aims to educate webinar marketers and those responsible for marketing events on how...

Whether you are planning to host a lead generation webinar, training webinar or just a plain ‘ol informational webinar for your members or staff, it’s important to first ask yourself, “Why am I hosting this webinar in the first place?”  Hopefully, by asking yourself the five questions...

The Webinar Marketing Plan can be boiled down into nine core strategies. 1. Define your specific audience and objectives for the webinar - Generally, the narrower the objective for a webinar, the more likely it is to succeed.  It is critical for you to be disciplined about matching your webinar...

Some of the greatest successes with webinars and marketing events are when a new event is introduced to a responsive, trusting list.  It goes something like this: One firm has a proven event which drives leads and sales and partners with a complementary firm with a customer and prospect list...

The core pieces in a webinar marketing plan include the webinar invitation and getting the tactics right.   The Invitation Email Getting your message out through your webinar invitation requires writing promotional copy that highlights the title, timing, speaker or speakers and primary...

Key pillars in a webinar marketing plan include your selection of media and lists, your communications plan for those lists and media, the webinar invitation and getting the tactics right.  (We’ll cover the last two next week.) Media and List selection The webinar marketing plan starts with...