The general rule of thumb is that virtual audiences need some form of interaction every minute to minute and a half. While this may sound like a lot, it is not difficult to accomplish. The point is to have something visually change on the screen every 60-90 seconds. Spread your information...
Whether you are planning to host a lead generation webinar, training webinar or just a plain ‘ol informational webinar for your members or staff, it’s important to first ask yourself, “Why am I hosting this webinar in the first place?” Hopefully, by asking yourself the five questions...
If you’re thinking of planning a webinar, here are a few things to consider: Concentrate on Event Marketing Base marketing decisions on the relationship with audience members and the quality of campaign lists. Generally, expect between 1/4% to 2% register, meaning 1...
The Webinar Marketing Plan can be boiled down into nine core strategies. 1. Define your specific audience and objectives for the webinar - Generally, the narrower the objective for a webinar, the more likely it is to succeed. It is critical for you to be disciplined about matching your webinar...
When presenting at an in-person meeting, body language and eye contact are key. But when presenting virtually – as you are in a webinar, your voice is your main connection with your participants. Therefore, it’s important to sound strong and energetic, while at the same time maintaining a...
Some of the greatest successes with webinars and marketing events are when a new event is introduced to a responsive, trusting list. It goes something like this: One firm has a proven event which drives leads and sales and partners with a complementary firm with a customer and prospect list...
The core pieces in a webinar marketing plan include the webinar invitation and getting the tactics right. The Invitation Email Getting your message out through your webinar invitation requires writing promotional copy that highlights the title, timing, speaker or speakers and...
The five 5 question types you may want to consider when requiring successful completion of a test after your online training session include True or False, multiple choice, multiple select (in other words choosing more than one correct answer), matching, and fill in the blank. For the ‘fill in...
Key pillars in a webinar marketing plan include your selection of media and lists, your communications plan for those lists and media, the webinar invitation and getting the tactics right. (We’ll cover the last two next week.) Media and List selection The webinar marketing plan starts...
As you may already know, webinars can be designed to accomplish a diverse set of marketing objectives. In order to build a successful webinar program of big and impactful events (with a series of events and recordings) for your organization, you must first understand the most common pitfalls. ...