With careful planning your online training offerings can naturally resonate with your audience, helping you reach more trainees, more quickly with your key training messages. Here are four principles proven to help you successfully market training webinars.
- Clearly identify who will benefit and why.
- If you intend to charge a fee for online training, consider the authority of your speaker, exclusivity of the information being presented, certification (if it is Continuing education), as well as the economic status of your prospects.
- Select the day and time most convenient to your audience.
- Consider what groups you can promote to and through. And don’t overlook opportunities to passively promote your offerings.
For more tips, view the “4 Marketing Principles Proven to Successfully Promote Your Online Training Webinar” video